It happens when a business does not have good customer service associates who follow up on questions and promptly fill requests. Employees want to work for businesses that appreciate worker contributions, encourage new ideas and treat customers fairly.
When people work for an employer that provides good customer service, they are more engaged in their work. They become advocates for the business. Plus, they are more willing to stick with the company through business challenges and economic changes. Customer service programs are important in every business industry, including employee benefits. For example, the Ameritas group division that handles dental, vision and hearing care insurance, has a strong track record for taking exceptional care of its customers.
Sources: Forbes Entrepreneur Inc. Help Scout. Volunteering is a great way to meet new people, especially if you are new to an area. Volunteering also strengthens your ties to the community and broadens your support network, exposing you to people with common interests, neighborhood resources, and fun and fulfilling activities. While some people are naturally outgoing, others are shy and have a hard time meeting new people.
Volunteering gives you the opportunity to practice and develop your social skills, since you are meeting regularly with a group of people with common interests. Children watch everything you do. By giving back to the community, you show them firsthand how volunteering makes a difference and how good it feels to help other people and animals and enact change.
Volunteering can provide a healthy boost to your self-confidence, self-esteem, and life satisfaction. You are doing good for others and the community, which provides a natural sense of accomplishment. Your role as a volunteer can also give you a sense of pride and identity.
And the better you feel about yourself, the more likely you are to have a positive view of your life and future goals. Volunteering combats depression. Reducing the risk of depression is another important benefit of volunteering.
A key risk factor for depression is social isolation. Working with pets and other animals has also been shown to improve mood and reduce stress and anxiety. Volunteering helps you stay physically healthy. Studies have found that those who volunteer have a lower mortality rate than those who do not, even when considering factors like the health of the participants.
Volunteering has also been shown to lessen symptoms of chronic pain or heart disease. I have limited mobility—can I still volunteer? Whether due to a lack of transportation, time constraints, a disability or other reasons, many people prefer to volunteer via phone or computer. When building a successful business, everything screams for attention. Within that flood, why prioritize customer service?
Yes, service matters. So does product, tech, design, distribution, marketing, sales, manufacturing… and the myriad of other resources in your company. I just need to make sure you prioritize it. Revenue dictates every business decision.
Companies measure success or failure based on money in minus money out. Profitability is king, regardless of whether it happens on day one or day Pick a few customer-related metrics to measure, and track revenue in parallel, to see the connection. Positive reputation leads to higher growth. Reputation goes a long way in a business. It attracts customers, investors, partnerships, and employees.
When seeking to improve reputation, start with excellent customer service. Viral social media campaigns and paid ads have their place, but nothing beats the oldest trick in the book. Great customer service leads to happy customers who talk about your product or service with future customers.
Customer retention carves the clearest path to business success. Keeping current customers happy results in more stable revenue and more accurate predictions. When you master not just attracting customers, but retaining them, it sets a solid foundation for your entire organization.
And, why is customer service important to retention? The majority of consumers sight good customer service as a reason for sticking with a company. Churn measures the amount of customers who leave a business after purchasing. It provides a fairly cut-and-dry measurement of satisfaction. But if you can provide a seamless customer service experience, people will be forgiving. CLTV customer lifetime value reveals the amount of money a customer potentially brings to a company over the course of their engagement.
CLTV correlates directly with revenue. And anything involving the customer, involves the customer service team.
A highly engaged customer refers to one who reads your emails, follows you on social media, and interacts with customer support whether through individual correspondence or more general blog posts and knowledge base articles.
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