The firm, which celebrates its 75th anniversary on Wednesday, is now into its third generation and going strong. The firm was started in as Chevette Inc.
The business was then headed by Sol Hochman and his wife, Peggy, a former buyer at Franklin Simon, and sister of the late designer Mollie Parnis.
Chevette was sold in to Harwood. The milestone marks an unusual celebration in an industry that once had hundreds of independent companies, but now numbers fewer than a dozen private, midsize firms. The Hochmans, whose company ships 13 million garments annually, have survived by relying on their creativity and tenacity. They continue to buck the odds, when the survival rate for manufacturers is slim in a world of retail consolidation.
Neal Hochman retired from the innerwear business in June , but he continues to oversee finances and is known to drive a hard bargain when dealing with contentious chargeback and markdown issues with retailers. He splits his time between New York and Florida. Carole Hochman, based in Manhattan, is the creative force behind the company.
Overseeing day-to-day operations are Seth Morris, president, and Peter Gabbe, chief operating officer. The company employs people in its Madison Avenue offices, which will encompass 55, square feet in January, as well as workers at a ,square-foot distribution and warehousing facility in Williamsport, Penn. My seven-year plan is to double the business. Carole Hochman started as an intern in the lingerie department at Bergdorf Goodman and joined the Hochman firm in If you can imagine a world without cozy, cotton knit PJs that stretch, you can imagine the simple beginning and opportunity that inspired Carole Hochman to branch out on her own and launch an eponymous sleepwear line.
After working in the sleepwear industry for several years as a designer, Carole came to realize that there had to be a better way to deliver on what women really want to wear when they sleep. With that intent, all her designs had to not only be beautiful to her customer but truly the most comfortable pieces they had ever slipped into.
Through the years, as its popularity grew, the Carole Hochman collection expanded to include new sleepwear styles that would appeal to a wider market of women, while never losing its original commitment to quality and comfort.
One of those new expansions was Midnight by Carole Hochman.
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